Upstate Social Sessions
Upstate Social Sessions
#UPSTATESOCIAL19
 

DATE

OCTOBER
3 & 4
2019

 

TIME

8AM
TILL
4PM

VENUE

TEMPLE
BUILDING
THEATER

 

LOCATION

14 FRANKLIN ST.
ROCHESTER, NY
14604

UPSTATE SOCIAL SESSIONS

is a conference curated to inspire and educate the community on the value of social media in the personal and professional realm. The two-day event features sessions with national and local professionals who’ve proven social innovation in their field.

Founded in 2015 and now celebrating year five, Upstate Social Sessions is New York State's largest - and only - social media marketing conference outside of New York City. In 2017 and 2018, Upstate Social Sessions sold out with 400 attendees and featured more than 40 speakers.

USS provides you with up-to-the-minute trends and hands-on skills. Topics in 2018 included crafting an engaging story, exploring the law/ethics of CGI images, a crash course in social video, and incorporating a podcast into a marketing plan.

 

GET TICKETS

 
 

DAY 1

 

MAIN STAGE

8AM CHECK-IN/SNACKS

9AM Keynote //

The Story of 1 Second Everyday: How 1SE is Changing Lives, How We Journal, and How to Bootstrap a Business to Millions

-Cesar Kuriyama, 1 Second Everyday

10AM Live Podcast //

Finding Your Sweet Spot: Creating Content for Your Strengths and Passions

Pat Sandora-Nastyn, Nick Kaczmarek, Lindsay Robson, and Becki Peckham of the When's Food Podcast

11AM Talk //

Media (R)evolution: How (Digital) Stories Start and Why You Can’t Predict the Ending

Jeff Knauss & Norma Holland, The Digital Hyve

1:10PM Talk //

The Future of Marketing is Human: Creating Connection In A World Cluttered With Content

Julia Jornsay-Silverberg, Bravery Beats & Telesco Creative Group

2:10PM Talk //

Evolve or Die: How Your Business Can Use Automation and Content for Growth

Jon Alhart + Andrew Knoblauch, Dixon Schwabl & Mike Reed, Paychex

3:10PM Keynote //

Trolling is the New Trying: Zero-Dollar Marketing in the Age of Authenticity

Jennifer Hill, Corn Nuts

4PM Gathering //

Networking Bazaar @ The Metropolitan

1 S. Clinton Ave.

 
 

BREAKOUT ROOM

8AM CHECK-IN/SNACKS






10AM Talk //

Social Strategy For Nonprofits: Engage, Empower, and Manage Your Digital Community

Paige Doerner, Lollypop Farm Humane Society


11AM Talk //

Scale Up: What Works with Facebook and Instagram Ads in 2019 & Beyond

Michele Caruana, The Caruana Group


1:10PM Talk //

The Power of Portrait: Boost Your Brand and Connect with Your Community by Creating Engaging Social Content

Natalie Sinisgalli, NSP Studio


2:10PM Talk //

Pursuit of Profit: How to Build a Brand That Stands Out and Makes Bank

Jaclyn Mellone, Business Coach & Host of the Go-To Gal Podcast




DAY 2

 

MAIN STAGE

8AM CHECK-IN/SNACKS

9AM Keynote //

Speak Up: Building A Standout Brand Voice

Emily Schultz, Bon Appetit

10AM Podcast //

Talking Social: A Live Recording of The Kodakery Podcast

Steve Carter & Meagan Ramplin, Kodak

11AM Panel //

Show and Tell: How to Create Social Media Stories that Engage Your Audience

Mike Johansson, Rochester Institute of Technology (Moderator) / Maureen Ballatori, 29Design Studio / Kevin Heffernan, Rise Collaborative / TC Pellett, Initial Here Creative Services / Kate Meyers Emery, George Eastman Museum

1:10PM Talk //

Social Never Sleeps: Using Video To Make An Impact

Anna Stolzenburg & Kelsey Sweet, Pegula Sports & Entertainment

2:10PM Talk //

Smart Spending: How to Maximize Your Paid Social Strategy & Budget with Data

Dima Maddah & Anna Hofer, The Martin Group

3:10PM Keynote //

Creative Content with #BruceGang: Using TikTok for Social Good

Chaz Bruce, TikTok Influencer & Rochester City School Teacher

4PM Gathering //

AFTER PARTY // Ice Cream Social @ Radio Social

20 Carlson Rd.

 
 

BREAKOUT ROOM

8AM CHECK-IN/SNACKS




10AM Talk //

Make Your Content Work for You: 10 Tips for Overwhelmed Small Business Owners

Emily Hessney Lynch, Serve Me the Sky Digital & Elise Miklich, Light Within Candle Co.

11AM Talk //

The Power of Pins: How to Drive More Traffic to Your Website with Pinterest

Cathrin Manning, The Content Bug




1:10PM Talk //

Weaponizing Social Media: Inside a Hacker's Thoughts and How You Can Defend Yourself

Joe Christian, AppSecVillage



2:10PM Talk //

After the Likes: Creating Content That Lives Beyond the Feed

Ashley Mason, Helen and Gertrude

 
 

SPEAKERS

Check back often, we’re adding speakers every day!

 
 
 
 
 
 

SPONSORS 

 
 

PRESENTING SPONSOR

 
 
 

OTHER PARTNERS

 
 
 
 
 

LODGING

 
 

Not a #ROC local? Not a problem.

 

We're proud to partner with Hyatt Regency Rochester, a newly remodeled hotel in the heart of downtown Rochester, to offer a special rate for #UpstateSocial19 attendees. The best part? Our new venue is just a 5-minute walk away.

Follow this link to book your discounted room!

 
 

Contact Us

 
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